Market Research Project

For the final project in my marketing research class the assignment was to prepare and present, as part of a group, a comprehensive marketing research project. My professor chose me as the leader of my group. In my role as leader, I was able to pick out a top-tier team to work with. I oversaw all group tasks, proofread, updated our professor, and contributed just as my team did.

We chose to collaborate with the Commuters Student Association in order to help them. Our project consisted of creating a survey, administering the it, analyzing the results in SPSS, writing a research paper, and presenting our findings to the class as well as the Head of Campus Security.