Integrated Marketing Communications

Our final project was to create an Integrated Marketing Communications plan for a client. The client was a pet lodging business near the Akron-Canton Airport. We were tasked with rebranding along with staying within a $10,000 marketing budget.

If you take a look at our presentation, you will see we chose to go with a B-to-B approach by creating a strategic partnership with a large airline. After discussing our strategy and value proposition, we presented our new name and new logo. Finally, we broke it down by the numbers for our funnel, budget, and financial forecast.