Social Analytics Event Recaps
Here are some of the social analytic reports I created for different events that happened during my internship with the United States Olympic and Paralympic Committee. I received the numbers from our social channels, different analytics tools, and by reaching out to some of the vendors we work with. From there, I worked out comparisons and lifts in Excel and finished by inputting everything into InDesign. These are recaps that I either presented to the social and digital team, sponsorship marketing team, collegiate partnership team, or in one case to the Associate Director of Sales and Marketing at United States Track and Field. These reports help everyone to see what is working and what could be improved upon.