Natalie Crow

About

Growing up, I liked it when people would tell me I am a fast runner. Now, I enjoy when people comment on the speediness of my programming.

Data Fanatic

Later on, after obtaining my BA in Marketing, I discovered my passion for data when I became a consumer insights and analytics intern. Within my first week, I fell in love. I was so excited that I could finally apply what had always come naturally to me – science and math – to something that also required artistry and creativity.

GitHub: github.com/natxc
Degree: Master of Science
School: Columbia University

Age: 27
State: Colorado
Next Race: Chicago Marathon

After that, I spent a few incredible years in different data analytics roles. I went back to earn my MS at Columbia University to learn the modeling techniques and work with data science tools that help businesses make better decisions. That degree only further ignited a fire to become more technical, so I am taking more classes in applied math and computer science. I am soon realizing that data engineering is my favorite aspect in the data hierarchy of needs.

Facts

In true data fanatic fashion, I keep track of certain important numbers in my life. You know, like dates or how many miles I've run...or how many slices of pizza I eat each year.

Yearly Average Slices of Pizza Consumed

Favorite Color (in Decimal)

Age of First Internship

Age of First Marathon

Skills

While it is hard to quantify how much skill I have in certain areas, I would say this provides a rough estimate. I have a passion for learning new skills and a growth mindset; therefore, these will never reach 100%, but I'm excited to gain knowledge and make these grow.

Python 90%

SQL 88%

R 77%

Tableau 91%

ETL and ELT 87%

NLP 70%

Resume

Dig a little deeper into what I've been doing over the years.

Education

Master of Science

2022 - 2024

University of Colorado Colorado Springs, Colorado Springs, Colorado

I am going back to school (part-time) with a focus on applied mathematics and computer science.

Master of Science

2020 - 2021

Columbia University, New York, NY

As a student in the Industrial Engineering and Operations Research Department, I concentrated on Business Analytics.

Thesis: "Fast-Moving Consumer Goods Sentiment Analysis"

Bachelor of Arts

2014 - 2018

University of Mount Union, Alliance, OH

Graduated Magna Cum Laude with a major in Marketing at an ACBSP Accredited university.

Minor: Interactive Media
Dean's list and Trustee Scholarship
Tau Pi Phi (Honor Society) Case Competition Placer
Requested by professors to meet with Department Chair candidates and provide my feedback
Spoke on a panel to the Business Advisory Council members and Executive Board members about my experience placing in a case study competition

Volunteer and Extracurriculars

Columbia University Women's Soccer Club

Member and donor

Division III Women's Cross Country/Track and Field Team

Devoted 25+ hours per week to athletics while gaining valuable leadership and team-building experience.
Won an academic all-conference award.

Started with a Step

Established a website and video series showcasing runners from DIII runners to professionals
Designed corresponding t-shirts
Donated the $1,500+ proceeds to those affected by global poverty
Ran the Boston Marathon to raise funds

Envision Radiology Community Outreaches

Habitat for Humanity
Care and Share Food Bank
Silver Key Senior Services
BlackForest Animal Sanctuary
Cheyenne Mountain Zoo

Brooks Running Inspire Daily Program

Engaged with my social following to show off Brooks Running products and inspire them to live healthy lives

Girls on the Run

Ran with, encouraged, and mentored young girls to be joyful, healthy, and confident

Tests, Certifications, and Skills

The ETS Major Field Test for the Bachelor's Degree in Business

Scored 7.2 points above the National mean score.

HubSpot Inbound Marketing Certification

Google Digital Garage Online Marketing Fundamentals Certification

DataCamp Data Scientist Professional Certificate

Skills:

Professional Experience

Data Analyst

Dec 2021 - Present

Clover Network, Colorado Springs, CO

Engage with developers to ensure they are fully supported through the entire app development lifecycle, from concept, through approval, to eventual boarding and billing support.

Automated various processes including developer approval by building a python script resulting in a 700%+ increase in efficiency
Decreased median time to close on developer inquiries by 300%+
Analyzed 100gb+ of developer data and devised a dashboard with important KPIs using Sigma and Snowflake
Built in-house NLP tool to analyze sentiment and topic of millions of developer conversations and created a future proof ETL pipeline, gaining a better understanding of developer's sentiment and a categorization of requests

Data Reporting Specialist

Aug 2021 - Nov 2021

Envision Radiology, Colorado Springs, CO

Provided a master data source that is adaptable to Envision Radiology’s aggressive growth initiatives.

Increased database accuracy by 12%+ by performing deduplications of 1000+ physician records
Designed an ETL pipeline to report physician data to accommodate a single physician with one or more office locations resulting in a 30% reduction of HIPAA violations and 20% better ROI from physicians
Programmed a VBA Macro for data validation and geocoding using APIs resulting in improved in-house processes and accuracy

Decision Support Analyst

Jul 2018 - Jul 2020

Envision Radiology, Colorado Springs, CO

Supported the Sales and Marketing teams in analytical and data gathering activities that delivered insightful, actionable, and gainful information for them to achieve their business goals and objectives.

Designed and developed a comprehensive Tableau dashboard and created an ETL pipeline to transition daily reports from 5+ data reporting platforms into a single dashboard, improving efficiency by 56% and reducing expenditure by $25,000+
Designed an executive-level Tableau dashboard, incorporating goal comparison, while using year-over-year calculations and nested calculations
Automated various reports and built VizAlerts for automatic distribution to managers, saving 1+ hours weekly

Consumer Insights and Analytics Intern

Jan 2017 - May 2017

United States Olympic and Paralympic Committee, Colorado Springs, CO

Oversaw outreach programs, social media analytics & advertisement, and brand growth/development.

Compiled a weekly content report and led a discussion with numerous departments to develop and streamline improved ways to engage fans based on research, trends, forecasts, and analytics
Led a comprehensive Request for Proposal process resulting in a 4 year, $500K contract with a multi-million-dollar research vendor

SEO Specialist and Web Design Intern

Jan 2013 - Aug 2016

Advan Design LLC, Akron, OH

Supported the design/development staff by providing designs, layouts, web page development, and search engine optimization which eased the workload of coworkers.

Improved page view count on an average site by 900%. This created E-commerce traffic for clients who then saw an increase in business and sales.

Portfolio

My journey started with a passion for design and has grown to be a passion for data.

Growing up I wanted to design logos and create advertisements, which turned into wanting to also get into website design. Web design soon grew to be a knack for SEO, too. That brought me to my ultimate passion: data, research, and analytics. The good news? They can all go together.

Whether it has been for school, work, or just for fun, I have enjoyed using my technical skills and creativity for all ranges of projects.